Heritage Toyota Catonsville, Harrisburg & Owings Mills
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Overview

The Toyota Prius is and will always be an iconic game changer. Launched in October of 1997, the Toyota Prius was the world's first mass-produced hybrid passenger vehicle. Since then, the Prius has done nothing but continue to redefine expectations and lead the way. Fast forward to today, the new fifth-generation 2023 Toyota Prius comes with an enticing new look and a wealth of state-of-the-art features. Let's take a closer look at the new 2023 Toyota Prius. 

The Perfect Ride For...

The 2023 Toyota Prius is the perfect ride for anyone who values fuel efficiency, dependability, and state-of-the-art features. And the new Prius confidently checks every box and more! While previous iterations of the Prius could be criticized for its uber-functional design, the new 2023 model boasts function and form. In fact, it's stunning from every angle. It features a sleek, sweeping silhouette and streamlined shape with exceptional aerodynamics. The Prius has more athletic proportions, and it sits an aggressive two inches lower and one inch wider than before. Simply put, the Prius has an entirely new stance that will appeal to a brand new swath of drivers. In addition, the Prius offers large 19-inch alloy wheels commonly reserved for performance vehicles. Because of these features and more, the 2023 Prius is destined for mass appeal. 

Drive and Handling

Traditionally, hybrid vehicles haven't been known for performance. Instead, drivers of hybrids willingly sacrificed performance to save cash at the pump. However, the new 2023 Prius promises more power and more fun. The Prius' new fifth-generation hybrid powertrain is mated with a larger 2.0L engine and a new lithium-ion battery, which is neatly tucked away underneath the rear seat. The newly designed lithium-ion battery pack packs a 15% increase in output compared to previous generations. All of these elements work to deliver up to 196 HP, which is more than enough to live life in the faster lane.



The Prius also offers an Electronic On-Demand AWD system that provides intelligent traction to the wheels that need it the most. This system utilizes a motor to drive the rear wheels for more stable driving performance on less hospitable terrain. Best of all, the Electronic On-Demand AWD system takes a more fuel-efficient approach to improve handling and performance. It's built on the second-generation TNGA-C platform, which offers reduced weight, a lower center of gravity, and increased rigidity.

All of these facets have helped engineers achieve a more comfortable and nimble driving experience.  In the end, the new 2023 Prius is touted to traverse the 0-60 in less than 7.3 seconds. This represents a dramatic 26% improvement when compared to previous models.  While improved performance is nice, most Prius drivers purchase this iconic vehicle for the more eco-centric and fuel-efficient performance. The new 2023 Toyota Prius doesn't disappoint. It boasts an impressive 57 combined MPG, so you can go farther and do more on less. 

Key Features

Prius Driving Modes

The Prius offers three different selectable driving modes: Normal, ECO, and Sport. While Eco mode is designed to enhance fuel economy, Sport mode is engineered to increase your throttle responsiveness. 

Enhanced Toyota Safety Sense 3.0

As the latest and most advanced suite of safety features from Toyota, Safety Sense 3.0 is built to give you more confidence at every turn. Safety Sense 3.0 includes Road Sign Assist, Lane Tracing Assist, Lane Departure Warning with Steering Assist, Pre-Collision System with Pedestrian Detection, Automatic High Beams, Full-Speed Range Dynamic Radar Cruise Control, and Proactive Driving Assist. The available Advanced Park system works to help you maneuver in the highest of parking spots with greater peace of mind. 

Alternative Options

Drivers who want towing capacity and more off-road features will love the Toyota 4Runner. For those who want a sedan perfect for busy city streets, the classic Corolla sedan might be the best choice. Not sure yet? That's ok too! The Heritage Toyota Catonsville, Harrisburg & Owings Mills team will guide you through the buying journey and beyond. Just contact us today or take a look at our latest inventory to get started.

Image Credit: Toyota